Wednesday, 13 April 2016
Saturday, 5 March 2016
Friday, 4 March 2016
Evaluation Task 4 - How have I used digital technologies in the research, planning and creation of my products?
My A2 media studies project has been built and exhibited directly through the use of online media technologies. My blog in itself is a direct example of how media technologies has enabled me to create a highly enticing display of my coursework, and the blog has enabled me to show others my progress through the production and exhibition stages of media studies.
The internet was a large part of the research and planning process of our products. We used YouTube in the development and creation of Lila as we took major inspiration from other artists from YouTube, which we would have not be able to do without this technology. We watched videos from Taylor Swift 'Everything has changed', Cher Lloyd 'Want U Back' and One Direction 'Story Of My Life'. We looked at the narratives and mise-en-scene of this videos to see if we could incorporate aspects of them in our music video as well as new things we could add to suit our narrative strand. Furthermore, we used Google to see what artist were relevant in popular culture and take major inspiration from this, especially in the mise-en-scene in the video, including Lila and the boy's outfit. We firstly researched other artist’s websites and music videos online such as Taylor Swift, Ellie Goulding and Jess Gylnne. By studying these websites closely I was able to be inspired by these and consequently make our artist a more realistic and successful artist. This also influenced us to begin considering the type of star image we wanted to create for our artist and how we could attract an audience through this.
After deciding the type of video we wanted to create in terms of narrative. We went back to the internet and search platforms like Google to research into star image and mise-en-scene. We searched for different artists previously mentioned to look at their star image through the types of clothing they wear and the way they are styled. We also looked at clothing websites such as ASOS and Forever 21 to research costume options for both the artist and the male character. This enabled us to pick outfits to suit the 'girl next-door' star image of our artist as well as the pop genre. We also searched about where to purchase props we wanted to use and how to create things from these for the setting such as making the polaroid pictures for the bedroom and studio scenes. This then took us back to YouTube to re-watch the videos of artists videos similar to ours to decided the locations we were going to use. We put our research on locations on another presentation software called Emaze.
Survey Monkey is a website that allows users to create their own survey's to post to people more feedback about various things. This technology played a key role in receiving audience responses to our ideas and then, later on, feedback post-production. The first survey we made was to help us to establish our target audience and then see what they thought of our ideas with questions such as 'who do you think our artist is similar to?'. We wanted to get to know what sort of genres, music videos and artists they liked in order to cater to this when going into production of our products. Post-production, we created a Survey Monkey to get audience feedback on all three of our products, by asking questions such as 'what did you think of our music video and why?' to see if they enjoyed all three of our products. Therefore, through the use of this technology we were able to easily identify the likes and dislikes of our audience which in turn helped us to create changes to improve our products pre and post-production.
The music video
When it came to our shoot day, we began to use a more technical range of technologies to carry it out. We filmed our video using a semi-professional SONYFS100 digital camera. This made our shots high quality and more professional. This was more technical than AS, as then we used an older camera which recorded onto a tape which meant the amount of footage we could record was limited. At A2, the camera we filmed on was newer, digital and recorded onto a memory card meaning we could record more footage. Therefore this advance of digital technologies was a huge benefit when filming our video. To take pictures we used a digital Canon Camera to take high quality photos as well to use within the website and digipack. We were also using a red-head light, which is a professional light, to make our shots look better in quality. This was more advanced than AS level as during filming my thriller we simply just used the natural light as well as a small outdoor light. After capturing all the footage we intended to, we uploaded it onto the editing software provided in our editing studio called Adobe Premier Pro. This was simple at the beginning, as we used the software at AS. However, it was more technically advanced and we were more creative this year as we had to learn to use new features we had not explored before. Firstly, we had to sync the tape to a base track for a more time efficient method of editing that allowed for experimentation, to eventually moving clips by fractions of seconds to help clips cut to the beat to highlight the song and make the edit more seamless. Our video would be a non-linear narrative trajectory in which we cut between the performance element and narrative. We used things such as colour correcting and brightness and contrast to enhance the quality of our footage as well as making a split screen to show the artist next to herself several times. Included in our video was also a zooming effect to bring some of our pictures to life. This was more complicated and had to be done on a separate software called Adobe After Effects. It involved taking a freeze frame of the picture in which we would zoom into and used a flash to stop the image looking pixelated before it become moving. During editing we also discarded shots we didn't want to use because they weren't steady enough, weren't from an angle that looked good or just general extra shots we took to ensure we had enough.These technologies help us to bring our creation to life from starting with just an idea on a storyboard.
The Digipack
Therefore through using digital technologies throughout the course of producing these products I have been able to gain experience using these technologies in the film industry, as well as becoming a producer through using digital equipment to create my own package of products. They have also had great importance in ensuring these products were successful.
1.We researched on YouTube , Twitter ,Google other artists with the star image we wanted to portray. Looked at narrative in their video. Used internet to collect online feedback if they liked our idea etc. and post production issue with cd cover and changed to from black to white background.
The internet was a large part of the research and planning process of our products. We used YouTube in the development and creation of Lila as we took major inspiration from other artists from YouTube, which we would have not be able to do without this technology. We watched videos from Taylor Swift 'Everything has changed', Cher Lloyd 'Want U Back' and One Direction 'Story Of My Life'. We looked at the narratives and mise-en-scene of this videos to see if we could incorporate aspects of them in our music video as well as new things we could add to suit our narrative strand. Furthermore, we used Google to see what artist were relevant in popular culture and take major inspiration from this, especially in the mise-en-scene in the video, including Lila and the boy's outfit. We firstly researched other artist’s websites and music videos online such as Taylor Swift, Ellie Goulding and Jess Gylnne. By studying these websites closely I was able to be inspired by these and consequently make our artist a more realistic and successful artist. This also influenced us to begin considering the type of star image we wanted to create for our artist and how we could attract an audience through this.
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| Using Youtube to research music videos |
From this research, we were able to begin using a presentation website called Prezi to plan possible ideas for our video. The website was easy to use to include text about our ideas as well as images to back it up. The way the slides also move from one to another is useful to show the progression, flow and development of our ideas and how we built them up to our final video concept.
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| This is an example of a Prezi we created to discuss our first idea for our narrative |
Further use of new media technologies such as mobile phones and iPod have allowed us to record interviews with prospective target audiences to gain insight into what they looked for in an artist and music video. As this information was digital, it enabled us to easily be able to watch back the footage to continue developing our idea through the audiences responses. This was good as we could ensure we were taking into account all the feedback we received to make our video appeal to the audience.
This is an example of feedback we recorded on a mobile phone
After deciding the type of video we wanted to create in terms of narrative. We went back to the internet and search platforms like Google to research into star image and mise-en-scene. We searched for different artists previously mentioned to look at their star image through the types of clothing they wear and the way they are styled. We also looked at clothing websites such as ASOS and Forever 21 to research costume options for both the artist and the male character. This enabled us to pick outfits to suit the 'girl next-door' star image of our artist as well as the pop genre. We also searched about where to purchase props we wanted to use and how to create things from these for the setting such as making the polaroid pictures for the bedroom and studio scenes. This then took us back to YouTube to re-watch the videos of artists videos similar to ours to decided the locations we were going to use. We put our research on locations on another presentation software called Emaze.
Survey Monkey is a website that allows users to create their own survey's to post to people more feedback about various things. This technology played a key role in receiving audience responses to our ideas and then, later on, feedback post-production. The first survey we made was to help us to establish our target audience and then see what they thought of our ideas with questions such as 'who do you think our artist is similar to?'. We wanted to get to know what sort of genres, music videos and artists they liked in order to cater to this when going into production of our products. Post-production, we created a Survey Monkey to get audience feedback on all three of our products, by asking questions such as 'what did you think of our music video and why?' to see if they enjoyed all three of our products. Therefore, through the use of this technology we were able to easily identify the likes and dislikes of our audience which in turn helped us to create changes to improve our products pre and post-production.
This was the most practical aspect of the task as a whole. The process of filming and editing was orientated around the used of technologies. The first thing we did for our video using technology was filming our animatic. After the lengthy process of drawing out a detailed storyboard to document our idea in an image form, we filmed it using an IPhone to bring our idea to life at an early stage. We edited the animatic on Final Cut Pro to overlap it with the song and cut it to the beat so we had an easy way to identify if we had to make changes or improvement. This also meant that when it came to filming the real thing, we had the animatic along with the timeline for the video to read the plan for the shots as well as watch it for further reassurance and clarity. This was more advanced than AS because then we didn't have the option to watch the animatic if need be as we didn't film one and therefore final decisions for changes were only made when we began the process of filming. The animatic helped us realise that we needed extra shots to fill up the length of the song and get across the narrative as well the performance element. Therefore, when filming we realised after doing the animatic we needed more shots in the studio to show the performance element.
When it came to our shoot day, we began to use a more technical range of technologies to carry it out. We filmed our video using a semi-professional SONYFS100 digital camera. This made our shots high quality and more professional. This was more technical than AS, as then we used an older camera which recorded onto a tape which meant the amount of footage we could record was limited. At A2, the camera we filmed on was newer, digital and recorded onto a memory card meaning we could record more footage. Therefore this advance of digital technologies was a huge benefit when filming our video. To take pictures we used a digital Canon Camera to take high quality photos as well to use within the website and digipack. We were also using a red-head light, which is a professional light, to make our shots look better in quality. This was more advanced than AS level as during filming my thriller we simply just used the natural light as well as a small outdoor light. After capturing all the footage we intended to, we uploaded it onto the editing software provided in our editing studio called Adobe Premier Pro. This was simple at the beginning, as we used the software at AS. However, it was more technically advanced and we were more creative this year as we had to learn to use new features we had not explored before. Firstly, we had to sync the tape to a base track for a more time efficient method of editing that allowed for experimentation, to eventually moving clips by fractions of seconds to help clips cut to the beat to highlight the song and make the edit more seamless. Our video would be a non-linear narrative trajectory in which we cut between the performance element and narrative. We used things such as colour correcting and brightness and contrast to enhance the quality of our footage as well as making a split screen to show the artist next to herself several times. Included in our video was also a zooming effect to bring some of our pictures to life. This was more complicated and had to be done on a separate software called Adobe After Effects. It involved taking a freeze frame of the picture in which we would zoom into and used a flash to stop the image looking pixelated before it become moving. During editing we also discarded shots we didn't want to use because they weren't steady enough, weren't from an angle that looked good or just general extra shots we took to ensure we had enough.These technologies help us to bring our creation to life from starting with just an idea on a storyboard.
To create the digipack we did photo shoots using a digital Canon Camera. We took a range of pictures to ensure we had a wide selection when it came to picking the ones we wanted to use for the digipack as well as the website. We used Adobe Photoshop to create our digipack and edit pictures for our website. We used this to make the dimensions for the CD cover correct and add the barcode to the back cover. Furthermore, this software was useful in allowing us to create the polaroid pictures for the front and back cover, adding a shadow effect to make it more realistic like it was coming off the cover. We also used the blend and transparency tool on the inside cover to blend the picture into the glitter background. We kept the glitter theme across all three products to make it more professional and recognisable branding. We also experimented with the fonts for the CD cover, choosing to use the same on the cover and the website to give consistency between the products. The positioning of the artist was also important and something we played around with in order to ensure Lila would stand out and sell her star image. In addition, Photoshop allowed us to cut round pictures to remove the background so we could place an image on any background we wanted. This meant when placing them on the CD cover and website they didn't ruin the look of them. We got feedback from the class to see if they like the CD cover and they didn't think the original black background looked right so we decided to change it to white to appeal to our target audience. Overall, using Adobe Photoshop allowed us to create a digipack that would appeal to our target audience and be cohesive with our music video and website.
The website
Using digital technologies was also key when creating the website. We used a web based design software called Wix to do this. This was a useful tool allowing us to create a website to cater to our preferred style and theme. We used one of the websites pre-set templates in order to give us a head start on what a professional website should look like. The colours, fonts and overall style for the website was designed to show a connection between it and the music video and digipack. Black, grey, white, pink and glitter were the main colours we used in the website which linked it to our digipack and video. The font of the artists name is also consistent between the digipack and website. This makes it seem like a real artists package as other artist's products would show consistency. We also used the internet to create merchandise for Lila and look up potential tour venues to put on the website. Touring and merchandise were something we noticed was quite common on other artist's websites and therefore was something we wanted to create to make our artist seem more realistic. We used Jess Gylnne, Ariana Grande and Tori Kelly as research for our website as they gave us inspiration and guidance as to what we wanted our website to look like. The website went through a few drafts until the final one as we experimented with different styles and layouts until we finalised the one we liked the most that would also appeal to our target audience. The accessibility of Wix made it easy for us to play around with the aspects of the website to achieve the look we wanted for the end product. The audience feedback we received on the layout also made it easier to make changes that we knew would appeal more to our target audience. Therefore, digital technologies such as Wix, and the internet in general, allowed us to be far more creative at A2 than at AS because we were able to learn to use a website that would let us put our own stamp on our own products which we created ourselves, something which we did not encounter at AS.
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| Digipak - first draft |
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| Digipak - Final |
Using digital technologies was also key when creating the website. We used a web based design software called Wix to do this. This was a useful tool allowing us to create a website to cater to our preferred style and theme. We used one of the websites pre-set templates in order to give us a head start on what a professional website should look like. The colours, fonts and overall style for the website was designed to show a connection between it and the music video and digipack. Black, grey, white, pink and glitter were the main colours we used in the website which linked it to our digipack and video. The font of the artists name is also consistent between the digipack and website. This makes it seem like a real artists package as other artist's products would show consistency. We also used the internet to create merchandise for Lila and look up potential tour venues to put on the website. Touring and merchandise were something we noticed was quite common on other artist's websites and therefore was something we wanted to create to make our artist seem more realistic. We used Jess Gylnne, Ariana Grande and Tori Kelly as research for our website as they gave us inspiration and guidance as to what we wanted our website to look like. The website went through a few drafts until the final one as we experimented with different styles and layouts until we finalised the one we liked the most that would also appeal to our target audience. The accessibility of Wix made it easy for us to play around with the aspects of the website to achieve the look we wanted for the end product. The audience feedback we received on the layout also made it easier to make changes that we knew would appeal more to our target audience. Therefore, digital technologies such as Wix, and the internet in general, allowed us to be far more creative at A2 than at AS because we were able to learn to use a website that would let us put our own stamp on our own products which we created ourselves, something which we did not encounter at AS.
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| These are examples from the first draft of our website |
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| These are examples from the final website |
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| More examples of the final website |
2. filmed animatic on an iPhone to allow us to be able to move it around easily as we filmed each hand drawn shot. We cut the images of each scene to the beat to know where everything was going to be.
3. filmed music video on digital SONY FS100 camera with 18mm for wide shots, 50mm for close-ups. The fact it was digital allowed us to be more creative as we could film more shots form different angles and positions so we had more to work with when it came to editing. This is because it was filmed onto a memory card which could store more than at AS (which was on a tape with less storage). We used a range of shots including close-ups to sell her star image and medium and long shots to show more of the scenery and for the audience to be able to relate to the locations used. Panning shots to show her clothing and style for her target audience to further identify and relate with her so they realise they can be like her. These shots also make the video more interesting to watch rather than just sticking to the basic shots such as close-ups and medium shots.
4. Edited using premier pro and after effects. Did new things such as cutting lip syncing to the music. Did zooming in shots to bring images to life and split screens.
5. Digipak created on Photoshop and website on Wix. The combination of our main product and ancillary texts was effective as all linked, connecting themes, style, colour scheme, polaroid's, buy cd and watch music video on website.
6. Filmed different range of shots such as close-ups to sell star image, medium and long shots to show the locations to add to the narrative, panning and tracking shots to show her style and look so the audience can relate to her and make the video more interesting to watch as they add something different to the regular range of shots used such as close-up and medium shots.
6. Filmed different range of shots such as close-ups to sell star image, medium and long shots to show the locations to add to the narrative, panning and tracking shots to show her style and look so the audience can relate to her and make the video more interesting to watch as they add something different to the regular range of shots used such as close-up and medium shots.
Evaluation Task 3 - What have I learnt from audience feedback?
A focus group is the most grass-roots way you can earn about your media business. By gathering a select group of regular people together, you can find out how your company is perceived versus your competition. The answers you get can be a rode map as you build your brand.
Advantages:
Progression of filmed feedback
This feedback helped our progression throughout the creation of our three products. They helped us to develop our ideas in order to directly attract our target audience and make sure we sell the star image of our artist. From the filmed and verbal feedback as well as what we received on the Survey Monkey we made a few changes to our products in order to make them appeal more to the target audience. We changed a couple of aspects of the digipak such as the picture used on the inside cover and the writing on the back cover. This is because we received feedback that some people didn't like the original picture we chose for the inside cover and therefore we changed to appeal more to the audience.
We also got some feedback on the front page of our website that it didn't look too professional and the image hadn't been edited properly to blend into the background. Therefore we changed it for a more professional image as well as a different background to ensure it didn't look to fake and would appeal more to the audience when they first open the website.
Advantages:
- Advantage of this type of survey is that respondents can answer and build on each other’s responses, improving the richness of data being gathered.
- It is comparatively easy to conduct
- It is economically efficient
- It generates opportunity to collect data from the group interaction
- It gives speed in the supply of the results
- It allows a relatively large sample size for a qualitative study
Disadvantages:
- The survey results may not fully represent the opinion of the larger target population.
- The facilitator must be well-trained to handle any situation that may arise from the focus group interaction. They also must have good interview skills.
- The research is not carried out in a natural setting; and the researcher has less control over the data generated
- The data may be difficult to analyse
- Assembling a group may require additional resources
Qualitative and Quantitative research
Qualitative research gathers information that is not in numerical form. For example, diary accounts,open-ended questionnaires,unstructured interviews and unstructured observations. Qualitative data is typically descriptive data and as such is harder to analyse that quantitative data.
Quantitative research gathers data in numerical form which can be put into categories, or in rank order, or measured in units of measurement. This type of data can be used to construct graphs and tables of raw data.
Progression of filmed feedback
This feedback helped our progression throughout the creation of our three products. They helped us to develop our ideas in order to directly attract our target audience and make sure we sell the star image of our artist. From the filmed and verbal feedback as well as what we received on the Survey Monkey we made a few changes to our products in order to make them appeal more to the target audience. We changed a couple of aspects of the digipak such as the picture used on the inside cover and the writing on the back cover. This is because we received feedback that some people didn't like the original picture we chose for the inside cover and therefore we changed to appeal more to the audience.
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| Original inside cover |
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| Final inside cover |
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| Original front page |
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| Final front page |
Wednesday, 2 March 2016
Evaluation Task 2 - How effective is the combination of your main product and ancillary texts?
1.In relation to star image, who is similar to the
star you have tried to create and where do you draw influence from? (Taylor
Swift, Jess Glynne, Ellie Goulding - influence from their videos).
2.What are the key meanings you chose for your star image and what do these stand for? (Wanted our artist to be relatable to the target audience through clothing, young love and romance theme, organically synthetic so showed her in normal everyday life as well as studio).
2.What are the key meanings you chose for your star image and what do these stand for? (Wanted our artist to be relatable to the target audience through clothing, young love and romance theme, organically synthetic so showed her in normal everyday life as well as studio).
3.How would you say your website, digipack and
music video work together to reinforce the star meaning of your artist? (All
focused on our artist, bright bold colour scheme in digipack and website that
was professional as well as fun and girly because of the glitter theme to match
the video, she can connect to fans on the website which ties into her
presenting herself as relatable in her video).
4.In relation to your target audience, what would you say the genre of your music is and who would appeal to it? (Pop, younger, predominately female audience ages 15-25).
5.Do you feel your products are accessible to your
target audience and link well to each other? (Yes, designed to be accessible, easy
to use, all aspects in all three products apply to the target audience,
complement each other you can find everything to need to know about the artist
from all three combine).
6.Do you think your products relate to any of your target audience’s values and ideas in life? (yes, our target audience is in the stage of their life where they are starting to have relationships and explore that aspect of life, fun and free spirited which is an aspect in all the products, traditionalists – want to explore platonic and romantic relationships but also don’t want to grow up want to stay youthful without adult worries, therefore wanted to make video a realistic young relationship where couples may have ups and downs, continued through into digipak and website).
7.Do you believe the website is accessible enough to TA and how could it be more accessible? (Extremely simple, and easy to use. If you know how to navigate your way to a website which young people do now, it will be easy for our audience to navigate through the website. Links to social media on website also very accessible).
8.Do all your products cross-promote each other? (Yes, the themes in all relate, links and images of digipack on website to cross-promote. Links and actual video on website. The name on the digipack of artists and album means people can search this online and will immediately find website/video).
9.Where would you like your final product to be
distributed and what media is currently being used for a cohesive marketing
campaign for your artist? (Currently our artists is mainly marketed and
promoted through YouTube as this is where her video is placed. As well as the
shops in which her album is sold in and the website. In the future we would
link to gain promotion through a Vevo account on YouTube for our artist as they
are a well know company that post various minor and major artist’s videos on
YouTube and audience’s recognise them, coverage in online blogs e.g.:
Huffington Post and then possibly MTV).
4.In relation to your target audience, what would you say the genre of your music is and who would appeal to it? (Pop, younger, predominately female audience ages 15-25).
6.Do you think your products relate to any of your target audience’s values and ideas in life? (yes, our target audience is in the stage of their life where they are starting to have relationships and explore that aspect of life, fun and free spirited which is an aspect in all the products, traditionalists – want to explore platonic and romantic relationships but also don’t want to grow up want to stay youthful without adult worries, therefore wanted to make video a realistic young relationship where couples may have ups and downs, continued through into digipak and website).
7.Do you believe the website is accessible enough to TA and how could it be more accessible? (Extremely simple, and easy to use. If you know how to navigate your way to a website which young people do now, it will be easy for our audience to navigate through the website. Links to social media on website also very accessible).
8.Do all your products cross-promote each other? (Yes, the themes in all relate, links and images of digipack on website to cross-promote. Links and actual video on website. The name on the digipack of artists and album means people can search this online and will immediately find website/video).
The promotion of music is rarely all at the music. The music industry uses Visual Images as a key part of its marketing strategy. This is historically true for the Marketing of the Pop Music Video.
Keith Negus argues that the ‘pop music video is used as a promotional tool’. The star image used to brand the product. Branding is then used by the music industry to create a range of products for audiences across a range of genres and musical styles.
CD digipak covers are crucial artwork which markets the image of the artist, before the music is purchased. Music artist Websites are a common part of a marketing strategy, particularly in the online age.
Mike Masnick says artists must give the audience a reason to connect and they'll pay. Therefore, by selling our artist's star image through the main product and ancillary texts, fans can connect to her and will go on to purchase her music as well as her merchandise and tickets to her tour. Gerd Leonhard said the future of content is with the crowd and the cloud. This means artist should use the cloud to bypass the music industry to sell their products. Therefore, by selling Lila through the music video online, the website and her album which can be purchased or streamed and listened to online, her products are accessible to audiences through the cloud and this makes it easy for her to connect to them.
Mike Masnick says artists must give the audience a reason to connect and they'll pay. Therefore, by selling our artist's star image through the main product and ancillary texts, fans can connect to her and will go on to purchase her music as well as her merchandise and tickets to her tour. Gerd Leonhard said the future of content is with the crowd and the cloud. This means artist should use the cloud to bypass the music industry to sell their products. Therefore, by selling Lila through the music video online, the website and her album which can be purchased or streamed and listened to online, her products are accessible to audiences through the cloud and this makes it easy for her to connect to them.
How important is the image of the artist?
The visual ‘star image’ according to Dyer, communicates important messages to the audience. Audience often associate the look of an artist to a style of music. It’s genre. Some audiences idolise bands and singers, and see them as sex symbols, fashion icons and celebrities.
Websites contain information which publicise and promotes the artist and a range of information to an audience- or its fan base. Often this is organised into what Boyd has termed co-option.
Media marketing of pop star image have become Iconic and famous. Iconic images have helped retain the popularity of existing and legendary artists.
All music website are about promotion and information provided to the audience. They fall into three main categories:
1. Promotion of single or album release
2. Promotion of tour or live appearance
3. Merchandising –posters of an artist or band, sales T-shirt etc.
CD digipack are carefully constructed according to convention to communicate certain messages about the artist. Images may consist of album cover, photographs of the band artist, graphic and texts.
When considering how to campaign is marketed at an audience, Phillip Kotler’s definition of marketing bears significance. ‘Human activity directed at a satisfying needs and wants through exchange processes’ this means the selling of products and services. Marketing consist of four variables:
1.Price – how much the product will cost and how much is the consumer surplus
2. Place- how is the product distributed and marketed to the target audience
3.Product – what is being branded ( in this case the ‘star image’)
4. Promotion- how is it being advertised, where and publicised.
Our product would itself would be placed both physically and digitally in places HMV and Amazon alongside platforms such as Itunes and Spotfiy. We placed our song on Spotify which in turn will promote our artist and her brand so the audience will buy more of her products and music in the future.This is because, although some may prefer to buy a hard copy of the album, the majority of our target audience would choose to stream their music rather than own it, as they are a younger audience ages 15-25, and therefore by having Lila's album online this gives them easy access to listen to her music how they prefer to. Lila is also signed to Sony Records who would release her album just in time for her tour so the audience can become familiar with her music before watching her perform live.
Our product would itself would be placed both physically and digitally in places HMV and Amazon alongside platforms such as Itunes and Spotfiy. We placed our song on Spotify which in turn will promote our artist and her brand so the audience will buy more of her products and music in the future.This is because, although some may prefer to buy a hard copy of the album, the majority of our target audience would choose to stream their music rather than own it, as they are a younger audience ages 15-25, and therefore by having Lila's album online this gives them easy access to listen to her music how they prefer to. Lila is also signed to Sony Records who would release her album just in time for her tour so the audience can become familiar with her music before watching her perform live.
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The types of magazines Lila would feature in would include Teen Now, Marie Claire, Teen Vogue and Shout Magazine. This is because Lila's main target audience are the people who would read these types of magazines (females age 15-25). Also, to further Lila's marketing campaign she could feature in magazines in America such as Seventeen and Teen Vogue in the US to begin to developing a more widespread fan base that expands to other countries.
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