Evaluation Task 3 - What have I learnt from audience feedback?

A focus group is the most grass-roots way you can earn about your media business. By gathering a select group of regular people together, you can find out how your company is perceived versus your competition. The answers you get can be a rode map as you build your brand. 

Advantages:

• Advantage of this type of survey is that respondents can answer and build on each other’s responses, improving the richness of data being gathered.
• It is comparatively easy to conduct
• It is economically efficient
• It generates opportunity to collect data from the group interaction
• It gives speed in the supply of the results
• It allows a relatively large sample size for a qualitative study

Disadvantages:

• The survey results may not fully represent the opinion of the larger target population. 
• The facilitator must be well-trained to handle any situation that may arise from the focus group interaction. They also must have good interview skills.
• The research is not carried out in a natural setting; and the researcher has less control over the data generated
• The data may be difficult to analyse
• Assembling a group may require additional resources

Qualitative and Quantitative research

Qualitative research gathers information that is not in numerical form. For example, diary accounts,open-ended questionnaires,unstructured interviews and unstructured observations. Qualitative data is typically descriptive data and as such is harder to analyse that quantitative data. 

Quantitative research gathers data in numerical form which can be put into categories, or in rank order, or measured in units of measurement. This type of data can be used to construct graphs and tables of raw data. 

Progression of filmed feedback

This feedback helped our progression throughout the creation of our three products. They helped us to develop our ideas in order to directly attract our target audience and make sure we sell the star image of our artist. From the filmed and verbal feedback as well as what we received on the Survey Monkey we made a few changes to our products in order to make them appeal more to the target audience. We changed a couple of aspects of the digipak such as the picture used on the inside cover and the writing on the back cover. This is because we received feedback that some people didn't like the original picture we chose for the inside cover and therefore we changed to appeal more to the audience.

Original inside cover

Final inside cover

We also got some feedback on the front page of our website that it didn't look too professional and the image hadn't been edited properly to blend into the background. Therefore we changed it for a more professional image as well as a different background to ensure it didn't look to fake and would appeal more to the audience when they first open the website.

Original front page

Final front page