Digipack analysis - Synthetic artist

Negus - Synthetic artists sell their image through 2 ways:

• Either as the boy/girl next door type that parents will happily allow their children to be watched by.
• Or, through sexuality, style and rebellion.

This is formed with a direct purpose to sell hits.
Ariana Grande sells her image mainly through the second way and mainly presents herself sexually but with style through her clothing and rebellion by the type of clothing she wears and her actions in her videos.