Lighting

Redhead light
We'll use this light in most of our shots in doors, for example the bedroom scenes, selfie and gaming scenes. This is in order to create a natural, but professional lighting effect. We will place it in order to light up the whole room, especially the parts in shot. We will also adjust the light coming from it using the flaps to ensure it is not to bright and will look like natural day light but more professional for a music video.

Built in spotlights
When not using the red head light, we will use the lights already installed in each room in order to make the setting look normal, everyday and realistic as we want our video to look as realistic as possible so our target audience can relate to it. However, we still want it to look professional so the audience take it seriously and will watch it again if it is a well produced video. This is going to be used in the selfie and bedroom scenes.


Natural sunlight
We will use natural sunlight as this is obviously the most realistic choice of lighting and gives a natural look on camera and screen. However, as this is not always reliable, we will combine it with the two previous forms of lighting to make sure it isn't to dark in shot and to give the right effect we are trying to create. Natural lighting is mainly  going to be used in the outdoor shots, prom pictures and hover-boarding.

Studio Lighting We will use lights similar to this is our studio scenes to make the artist and the shots themselves look more professional. We used Hollywood 3 their lighting so we could back, fill and front light her in order to create the right effect or making it look like a real music video and not an artificial studio setting. They will make the artist appear serious and singing in studios is her profession. They help focus on the artist and show her clearly. However, because we want to include some of the narrative element in our studio scenes the lighting will help to show our picture arrangement well and complimented the artist singing.

Preparation for shoot days/ Creating the set

This was useful as it meant we were prepared to start filming immediately as we already knew how the set was going to look and the objects we were using for each set and scene. For example the polaroid pictures hanging up in the studio where prepared in advance to on the day of filming they were put up straight away to begin filming on the set.

Shot List

Plan for shoot day

Timeline for music video

CD covers of artists similar to ours

Mood Board

Creating a mood board helped us to gather all our ideas into one image where we could then refer back to when preparing the aspects of our music video. The locations featured helped us to know how we could position the camera when filming in each place to make it look how we wanted and show enough of the location in order to reveal more about the narrative. The clothing and make-up ideas on this was also useful to help recreate this style during the filming of the video to sell the artists star image and make her relatable to her target audience. lastly, the colours used and the aspect of polaroid pictures is something that we intend to carry as a theme throughout all three of our products to add to the narrative about a girl looking back at images of her relationship as well as the star image of a fun, friendly, outgoing 'girl next-door'.

Screen test of our artist

This screen test helped us to ensure our artist was lip syncing well and we could make sure it would be in time with the music. We also made sure this looked how we wanted it to in the studio and the lighting and costume we how we wanted it to be for the real thing. The screen test also helped us ensure that the actress we were going to use would be the right person to connect and relate to our target audience through star image we wanted to create of a 'girl next-door'. The fact she also looks older than she really is was useful as it made her more identifiable as a real artist and would help attract a target audience better.

Costume

The artists who wear similar clothing to ours include Taylor Swift, Ellie Goulding and Tori Kelly.Their costume choices help to present their star image, much like our costume choices for our artists will be. They will also help to attract our target audience of females age 15-25 as they probably wear clothing similar to this and therefore they will identify with our singer. 

Locations

These locations help show our narrative ideas and create a visual representation of how we want to show the picture scenes of things the couple enjoy doing together and the bedroom location highlights the star image of our artist which is fun, youthful and a 'girl next-door'. The locations convey an easily recognisable and believable idea to the audience as this could also happen to them. Therefore, this will encourage the audience to identify with our artist through the locations as realistically it could be their houses and the areas they live in. this helps make our artist relatable to the audience as they feel they are similar to her and have similar lives and beliefs. 

Props

Analysis of audience survey

Risk Assessment

Email to record label for song permission

Lyrics to our song - Brave

You can be amazing
You can turn a phrase into a weapon or a drug

You can be the outcast
Or be the backlash of somebody's lack of love
Or you can start speaking up
Nothing's gonna hurt you the way that words do
And they settle 'neath your skin
Kept on the inside and no sunlight
Sometimes a shadow wins
But I wonder what would happen if you

 

Say what you wanna say
And let the words fall out
Honestly I wanna see you be brave

 

With what you want to say
And let the words fall out
Honestly I wanna see you be brave

 

I just wanna see you
I just wanna see you
I just wanna see you
I wanna see you be brave

 

I just wanna see you
I just wanna see you
I just wanna see you
I wanna see you be brave

 

Everybody's been there, everybody's been stared down
By the enemy
Fallen for the fear and done some disappearing
Bow down to the mighty
Don't run, stop holding your tongue
Maybe there's a way out of the cage where you live
Maybe one of these days you can let the light in
Show me how big your brave is

 

Say what you wanna say
And let the words fall out
Honestly I wanna see you be brave

 

With what you want to say
And let the words fall out
Honestly I wanna see you be brave

 

Innocence, your history of silence
Won't do you any good
Did you think it would?
Let your words be anything but empty
Why don't you tell them the truth?

 

Say what you wanna say
And let the words fall out
Honestly I wanna see you be brave

 

With what you want to say
And let the words fall out
Honestly I wanna see you be brave

 

I just wanna see you
I just wanna see you
I just wanna see you
I wanna see you be brave

 

I just wanna see you
I just wanna see you
I just wanna see you
See you be brave

 

I just wanna see you
I just wanna see you
I just wanna see you

 

I just wanna see you
I just wanna see you
I just wanna see you

Animatic

When we filmed the animatic we used an iPhone camera as we found that it was easier to handle while taking the different shots such as the tilt down shot rather than a camera.
We made sure the shots we filmed were cut to the beat of the music to ensure the video will have a clear flow to help the narrative get through to the audience. We found out that the close-up shots took too much time from the song, therefore we decided to have less close-up shots and more mid-close up and long shots to help the viewers get a better understanding of the storyline while taking less time. Therefore filming the animatic helped us to see which shots worked and which shots didn't for various reasons, such as not having the narrative portrayed the way we wanted to, or that the timing of the shots didn’t work as they took too little/ too much time out of the song.

Furthermore it gave us a better idea of how the different scenes would look taking into account the timings of the different shots as well as of the different scenes, as some scenes had higher significance to others as they helped the viewers understand the narrative and therefore needed more time out of the song. Moreover it helped us decided what kind of camera techniques we would use such as the 180 degree rule to help the viewer get a clearer vision of the location.Overall we feel like our animatic was able to capture the different locations well, as through the animatic you are able to tell we have a range of locations.

One thing we did well in our animatic was speeding up the shots when it was getting to the climax so you can see the storyline progressing, up until where the breakup is portrayed. We tried to match the pace of the shots to the beat and tempo which we did well considering an animatic is hard to portray this. Then as the breakup occurs you can see we tried to show that we will slow the pace of the shots down to mirror the slower pace of the song. An issue that we thought about was during the bike scene we have make sure that each time we film them on the bikes, they start from the same place each time; as we want to be able to film the bike scene using a range of shots including wide shot, mid shot and close up. This could be overcome by putting markers on the street to indicate where the bike ride will start.

Changes to our storyboard

So far the only major change we have made is changing the rose prop to a necklace. In the picnic scene when Jared gives Libby a rose, we decided after drawing the story board and filming the animatic, that we wanted to change the rose to a necklace. We thought that using a rose is more old fashioned, especially as we are trying to portray young love, so using a rose doesn't really capture this. However we thought by Jared giving Libby a necklace is more relatable as we feel that lots of young girls would receive jewellery as a presents from their boyfriends, rather than a rose as that is more for older couples who are possibly married. Therefore as a group we decided that using a necklace in this scene will enable us to attract our target audience more easily as they may have received this sort of present from their boyfriend/ex- boyfriend, so it makes our music video even more understandable to young girls. Furthermore, as our artist is organically synthetic we thought using a rose would be more suited to an organic artist as it's quite old fashioned and basic, where as using a necklace will help create the star image as organically synthetic as a necklace is more modern and current, just like our artist. Lastly, nowadays it seems usual for a girlfriend to receive jewellery from their boyfriend as it's more of a tradition nowadays. Therefore using a necklace will support us in appealing to the VALs of our target audience as they are mainly traditionalists so they like to keep things as they are and what they are used to, which is why using a necklace is another benefit for our music video.

Analysis of storyboarding

Drawing our storyboard overall was not too hard but did have some difficult aspects to it. Drawing each shot was quite easy as we had already planned out already what shots we were using and the scenes in each shot. This demonstrates the fact that advanced planning of a timeline helped us formulate our ideas in advance and helped us work out what we wanted to draw for each shot in the storyboard. However, what was particularly difficult was trying to portray exactly what we wanted to show just through a simple drawing. It was hard to capture exactly what we wanted in each scene. For example some of the pictures had to be drawn in some detail in order to show this and this we found quite difficult. Therefore rather than going into detail for some shots we decided to draw stick men as this enabled us to speed up the process and also replicate some of our images twice for different parts of our song. One of the most useful aspects was being able to visualise our ideas on paper as we could see the images together that we had in our head. As we developed our storyboard we changed some of the narrative element in our shots which was quite easy to change however we had to make sure it fitted with the shots we already had and the timings for them. We also included some images to show drone shots which we would like to use however these may have to be changed later on as we have to assess whether they will work well or not.

The next target is to film the storyboard and see if we have enough shots to last the duration of the song. In order to do this we will create and animatic and cut the storyboard to the beat of the song. We have 70 images so far. To cut to a song that 3.5 minutes long therefore the average shot duration will be about 4 seconds which may be too long, we will see when film this. 

Storyboard