Changes to our storyboard

So far the only major change we have made is changing the rose prop to a necklace. In the picnic scene when Jared gives Libby a rose, we decided after drawing the story board and filming the animatic, that we wanted to change the rose to a necklace. We thought that using a rose is more old fashioned, especially as we are trying to portray young love, so using a rose doesn't really capture this. However we thought by Jared giving Libby a necklace is more relatable as we feel that lots of young girls would receive jewellery as a presents from their boyfriends, rather than a rose as that is more for older couples who are possibly married. Therefore as a group we decided that using a necklace in this scene will enable us to attract our target audience more easily as they may have received this sort of present from their boyfriend/ex- boyfriend, so it makes our music video even more understandable to young girls. Furthermore, as our artist is organically synthetic we thought using a rose would be more suited to an organic artist as it's quite old fashioned and basic, where as using a necklace will help create the star image as organically synthetic as a necklace is more modern and current, just like our artist. Lastly, nowadays it seems usual for a girlfriend to receive jewellery from their boyfriend as it's more of a tradition nowadays. Therefore using a necklace will support us in appealing to the VALs of our target audience as they are mainly traditionalists so they like to keep things as they are and what they are used to, which is why using a necklace is another benefit for our music video.