This screen test helped us to ensure our artist was lip syncing well and we could make sure it would be in time with the music. We also made sure this looked how we wanted it to in the studio and the lighting and costume we how we wanted it to be for the real thing. The screen test also helped us ensure that the actress we were going to use would be the right person to connect and relate to our target audience through star image we wanted to create of a 'girl next-door'. The fact she also looks older than she really is was useful as it made her more identifiable as a real artist and would help attract a target audience better.
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