Our Target Audience member

This is Savannah Montana, she is our perfect audience member- she is 20 years old, and from the USA. She was born in Florida and is now at College in Florida as she can stay near by her friends, family and boy friend. She is interested in new music as well as current music from pop and indie pop genre. She wants to continue to work hard at college so that she can get her degree and eventually get the job of her dreams. Her Facebook cover photo, shows her taking a selfie with her boyfriend during their summer holidays. This conforms to the VAL of our audience members: traditionalists as well as makers, as she lives an ordinary teenage life as she is studying at college, whilst spending her summers on holiday and chilling with her friends and boyfriend. In addition, makers are practical people who are self sufficient so even though she has a boyfriend she has gone off to university as an independent person to pursue her dreams. Hence this is the practical and traditional way of living for someone her age. Secondly, in her profile photo: you can see her taking a selfie which is a popular trend at the moment. She is also wearing minimal makeup and casual clothing which relates to the way we are presenting our star. So therefore Savannah would be someone who will watch our music video as she could associate her self with the young girl due to her style but also as she can sympathise with her as she broke up with her boyfriend.

She is further presented as our perfect audience member because of the fact she has shared a link for a recent Taylor Swift video. She is sharing with her friends her 'love' for the song 'Style' by Taylor Swift; and our artist is very similar to Taylor Swift as our artists is partly synthetic and is presented as the 'girl next door', just like Taylor presents herself. So hence the fact she is sharing a Taylor Swift song which is part of the pop genre, demonstrates that she will be a perfect audience member as the music video being created by us is also in the pop genre, with an engaging narrative just like Taylor Swift's music videos. This conforms to the VALs of our target audience as they are makers who are motivated by self -expression, but also strivers where they value style and try to mimic the style of people they admire. The fact that Savannah picked up on Taylor Swifts style and look in the music video, conforms to the VALs that I mentioned before, especially Strivers. As she would possibly strive to emulate the styling and fashion of Taylor and pop artists, like our artist.

Furthermore, Savannah is our target audience member because of her favourite films. She likes watching rom coms and classics. The film 'Grease' is a classic favourite that shows a summer love that no longer exists- which is similar to our music video. Grease is also a musical about love, which means Savannah enjoys listening to songs with a strong meaning and message, like our song 'Brave'. The films 'The Fault In Our Stars' and 'Valentine's Day' are your typical, soppy, love films about falling in love, breaking up, and getting back together. This means that Savannah clearly enjoys watching films that portray a journey in a relationship, which is relatable to our music video. Lastly, paper town displays the adventurous and outgoing side of a friendship which connotes that Savannah is a fun, chilled and laid back girl, who just likes having fun with her friends and boyfriend. Similarly in our music video, even though we our showing a break up, we still include the joyful times of the relationship when their hanging out together and doing cute activities like riding their bikes and going on picnics.

Lastly, what makes Savannah an ideal target audience member is her music taste. The artists that she mainly likes are part of the pop genre, and possibly the indie pop genre. The fact she enjoys listening to One Direction and Justin Bieber,shows she likes their music but also their style as a typical boy band look. They are trendy and current, just like how we will make the boy in our music video look like. This therefore shows she would watch our music video, as she clearly likes watching music videos with other handsome males in. Moreover, as she likes listening to other pop singer such as Ellie Goulding and Ariana Grande it means she will be interested in our music video as we are going to achieve the same look as these artists of the 'girl next door'. In addition, these artists generally sell themselves based on youthfulness and playfulness, rather than on sexuality, which is clearly what Savannah looks for in an artist, and so she will be our perfect audience member. The artist which mainly relates to Savannah's VAL is the fact that she has likes Taylor Swift, who in this day and age is known for singing about her relationships, and heart breaks. She is mainly a synthetic artist, but used to be an organic one as she used to write more of her songs back then. This is very similar to how we are portraying our artist as organically synthetic, so it is evident as to why Savannah is our perfect audience member if she appreciates and values all these artists above.