Ellie Goulding Star image

Ellie Goulding is a British singer songwriter. Her career began in 2008 when she got signed to a record label, and from then on has been a success. She has got to work with several other artists in her genre of pop, such as Tinie Tempah and Calvin Harris.
Ellie's debut album 'Lights' was released in March 2010, reaching number one on the UK Albums Chart.


Her genre of music is pop and synthpop, and her audience is likely to be young females of an age range of 15-25, just like our artist. In most of her music videos, close ups are used to help the audience become familiar with her and help grow her fan base, there not used to sexualise and objectify her like they would be in a Beyonce music video. Thus, Ellie is relatable to the star image of our artist. As we will use close ups to sell our artists as the 'girl next door', just like Ellie is portrayed as in her music videos.

Ellie's costumes and makeup tends to be very minimal and ordinary, she wears enough makeup to enhance her beauty and make her seem older, but not too much, so that she doesn't sell herself through her looks but rather through her creativity, talent and youthfulness. Thus making her organically synthetic, just like the star image we are creating for our artist. Her outfit choices tend to be very high street, just like an outfit a teenager would wear on a day to day basis; from shops like Topshop and ASOS. This further emphasises her as the 'girl next door'. Moreover, this helps her fit into Dyer's paradox 1 of being ordinary and extraordinary. As her famous nature portrays her as extraordinary, however her minimal makeup and 'girl next door' fashion sense portrays her as ordinary. Therefore her star image is relatable for her audience watching, allowing young girls to not feel so distant from her but more similar to her.

Ellie wears normal, everyday clothing that her target audience would wear

This is the kind of star image we want our star to give across, and so for that reason we will dress our star in every day clothing and give her minimal makeup but enough to make her look about 16-17 years old. Close ups used to highlight her simplistic makeup. Ellie's outfits are just normal, everyday outfits her target audience would wear. Through the use of close-ups, costumes and makeup. Ellie Goulding's star image is represented as an energetic, youthful and a sort of innocent female artist, who likes to have fun in her music videos whilst portraying a meaningful narrative when she feels it's needed. From her innocent and simplistic nature, her audience young females of an age range 15-25, just like our target audience. With a possible secondary target audience of young males, as they will see Ellie as an ordinary young women who they would usually go for.

Close-ups to highlight her simplistic make-up